AETC webinar series: AI och besöksnäringen
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Advanced AI Techniques for Tourism Businesses: How to prompt AI / ChatGPT like a pro and build your custom MyGPT Bot!

In this third session on AI, we will look deeper into how you can build efficient prompts and commands to make the AI work for you and you will be guided through building your own My GPT Bot.

AETC partner in the webinars is a Finnish digital marketing and coaching company called Kuulu and their expert Ville Pohjonen.

THE CONTENT OF THE WEBINAR:
Advanced AI Techniques for Tourism Businesses (2 hours):

1. Introduction (5 minutes)
Recap of Day 2
Overview of advanced AI applications in tourism

2. Deep Dive into Prompt Engineering (40 minutes)
Principles of effective prompting
Techniques for crafting prompts specific to tourism scenarios
Hands-on exercise: Crafting prompts for various tourism-related tasks

3. Creating Custom MyGPT Bots for Tourism (60 minutes)
Step-by-step guide to creating a MyGPT bot
Demo: Building a ”Arctic Tour Planner” bot- Practical exercise: Participants create their own specialized tourism bot- Discussion on potential applications (e.g., customer service, itinerary planning, local recommendations)

4. Best Practices and Ethical Considerations (10 minutes)
Balancing AI assistance with authentic human touch in tourism
Ensuring data privacy and responsible AI use

5. Q&A and Conclusion (5 minutes)