Content of the webinar AI Tools for Tourism Business Intelligence (2 hours):
1. Introduction (10 minutes) Recap of part 1 Overview of today’s focus: Practical AI tools for tourism business intelligence
2. Perplexity for Advanced Research (30 minutes) Introduction to Perplexity and its capabilities Demo: Researching Arctic tourism trends Hands-on exercise: Participants use Perplexity to find insights on sustainable tourism practices
4. Gummy Search for Customer Research (30 minutes) Overview of Gummy Search and its application in tourism Demo: Analyzing Reddit discussions on Arctic travel Practical exercise: Participants identify customer preferences and pain points
5. VenturusAI for Business Analysis (30 minutes) Introduction to VenturusAI’s features for tourism businesses Demo: Analyzing competitor strategies in tourism Group activity: Brainstorming innovative tour packages based on AI insights
6. Practical Applications and Integration (15 minutes) Discussion on how to incorporate these tools into daily business operations Tips for data-driven decision making in tourism
7. Q&A and Wrap-up (5 minutes)

Arctic Europe Tourism Cluster -project is financed by Interreg Aurora. Other financiers: Region Norrbotten, Regional Council of Lapland (Lapin liitto), Troms County, Finnmark County, Troms, Finnmark and Nordland county international program, Troms Holding and Innovation Norway Arctic.