Get to know the curious responsible traveler
About Course
Welcome to an introduction about the global traveler and Swedish Lapland’s designated target group. It presents an insight into our strategy to attract the “curious and responsible traveler” as well as the drivers and needs of the different target audience segments. Start by watching the video produced by the Swedish Lapland Visitors Board and then take a moment to test your knowledge.
The film answers questions such as
- What is the overall target group for the tourism industry in Swedish Lapland?
- What are the basic drivers for travelers choosing to visit Swedish Lapland?
- What are the four main categories of the overall target group?
- How can the tourism industry create offers that meet the specific needs of each category of traveler?
- What is the target group strategy to attract the “curious & responsible traveler” to Swedish Lapland?
- How can businesses and the tourism industry work towards the vision of making Swedish Lapland the “most responsible destination in the Arctic”?
