The Necessity & Inevitability

Anna Pollock, Founder, Conscious Travel

Introduction
This paper is designed to stimulate thinking about the future of a global tourism economy when the traditional industrial paradigm is recognized as no longer capable of generating the kind of results needed and desired by its participants. It is not an academic paper in that it is not accompanied by a host of references to theories or empirical evidence. It contains a set of observations and suppositions that are designed to stimulate and engage debate. It is written in plain language to attract a broad readership. An academically sanctioned version of the paper could be developed if the ideas presented herein warrant.